Bay of Plenty Rugby & Radix Announce Official Protein Partnership

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Bay of Plenty Rugby, one of the most iconic rugby unions in New Zealand, is pleased to announce a new partnership with Radix Nutrition, a leading provider of nutrition products designed to enhance health and performance.

Bay of Plenty Rugby players will incorporate Radix Nutrition’s next-generation protein powders into their training regimes. Radix protein is proven to have a significantly higher absorption rate than any other protein in the market – meaning that less powder delivers more power.

“Bay of Plenty Rugby pride ourselves on being innovative. Our partnership with Radix means we have a range of high quality whey and plant proteins easily accessible to our High Performance teams along with our local clubs” says Scott Joblin, Head of Physical Performance of Bay of Plenty Rugby.

Radix Nutrition is equally enthusiastic about the partnership. “We’re excited to team up with Bay of Plenty Rugby,” says Mike Rudling, founder and CEO of Radix Nutrition. “The physical and mental demands of rugby have evolved considerably, which means nutrition now plays a more crucial role than ever before. Our protein powders will help players preform at their best.”

Radix Nutrition’s Protein Powders, Whey Protein DIAAS Complex 1.61 and Plant Protein DIAAS Complex 1.30 are designed according to the latest scientific standard for protein quality. The range also includes a variety of smoothie recovery products.

The partnership extends beyond the top tier teams to supporting clubs and members through an affiliate and referral scheme.